Entrepreneur Mindset, Social Capital and Adaptive Capacity for Tourism SME Resilience and Transformation during the COVID-19 Pandemic

Although many studies have explored business resilience during crisis, most subjects are large companies with abundant resources. Hardly any research has how small and medium limited resources overcome crisis. This study aims to fill this void by investigating the process of transformation firms post-COVID-19. The multiple case method was applied under framework entrepreneur mindset, adaptive capacity social capital. Small hostels in Thailand their reaction towards COVID-19 as they were hugely impacted pandemic. Four selected representative cases September 2020–2021. results show that these managed utilize bonding capital reshape short term. In response prolonging pandemic, bridging employed develop a new model sustainability. mindset is essential for succeeding proposed helping owner be aware engage specific also helped create trust between staff, which enhances firm business. findings can guide SMEs become having good well innovation sustainability survive